Digital design & UX
An entire social network which allows each Burberry employee to communicate with one another across the globe. The site needed to work across multiple devices ranging from mobile to desktop. Paul's role was full artistic lead along with input into the user experience and interaction.
The Burberry.com checkout was becoming outdated and needed an entire redesign to bring it up to date and help prevent basket abandonment. I took full creative lead and began the process of creating a cohesive interface language which was further developed for projects such as Burberry World and the new Burberry.com mobile site.
Digital design & research
A customer central iPad application that allows in-store sales associates to create and view customer profiles, including a visual wardrobe, global transaction history online and offline, and recorded product and fit preferences. With all this information displayed the sales associate can provide a much more considered and personal experience.
UX & Design
An all-purpose video player was required by Burberry. The player needed to work across a large amount of breakpoints as well as fit into a selection of applications such as Customer 1-2-1, Burberry World and Burberry.com.
Custom icon font
This custom font of 120+ icons is made for use across all Burberry platforms including burberry.com, burberryplc.com, Burberry World, Stock look-up applications, MPOS units and more. This collection was created in collaboration with the other digital designers in the platform team.
Burberry.com store pages
These Burberry store pages give customers crucial information about selected Burberry stores worldwide and the services that they provide. Custom maps were created to show the location of the store, along with an image grid showing images of the store, items that can be found within and events related to the space.
Stuff that people say
A collection of utterings
A small personal project that collects weird, wonderful and frankly absurd quotes, images and sightings overheard or spotted in London.
Kraken Foundry is a font foundry conceived back in 2008 when Paul made his very first typeface whilst at university. Now he spends his spare time doodling away planning out the next new fun thing.
Let The Kids Dance
Fashion design and illustration
Working in collaboration with a new clothing company, designs were created for a new collection of t-shirts and hooded tops which were released in July 2009. Areas of focus involved developing typography, illustrations and hand drawn elements.
“Paul has a pretty good beard, Paul wears some pretty stylish clothes, Paul's a bit of a creative genius online. Working with this man was a constant source of inspiration for me over the years. If your employment path crosses Paul's, don't pass up the opportunity to work with him.” Craig Collie
Head of design, Mr Site
February 2012 – Present
Working as part of the Digital Platforms Team, Paul is tasked with creating visually stimulating and engaging web interfaces. Notable contributions to the company include design lead on a new checkout process, design lead and UX support on Burberry World (an internal social network), design support to other projects including burberry.com, a stock lookup app, an MPOS app and updates to the visual language and identity used throughout all platforms.
May 2009 – February 2012
Over the years Paul's role in the company developed and evolved which enabled him to work on a wide variety of projects. These have included: A redesign of the company and product identities, website development & maintenance, web application interfaces and creation of print advertising such as tube adverts, flyers, tees and trade show stands.
Let The Kids Dance
August 2008 – September 2009
Working in collaboration with a new clothing company, designing artwork for a new collections of t-shirts and hooded tops for women which were released in July 2009. Areas of focus involved developing typography, illustrations and hand drawn elements.
Applications, Skills & Technologies
Adobe Creative Suite
- Scene 7
- LESS (CSS Compiling language)
- Marvel (Prototyping app) - Website
- User Experience design
- Interface design
- Brand guideline creation